WanderTrust Travel App

About the project.

This travel management app idea is a collaborative effort on behalf of my friend Katelynn Lowther and myself. We wanted to have an app that would help collect all the information for our travels, and along the way produce recommendations that fit our particular interests based on the style of travel we were doing and with whom we were travelling with. Our goal was to create a clickable prototype that was fuelled by customer-centric research.

 

WanderTrust came out of the desire to have a better management travel app. My friend Katelynn Lowther and I started this project back in January 2019 and we are in the second iteration of our project. We’ve both had the privilege of travelling to different places and understood the difficulty of keeping track of everything.

Team:

Designer - Katelynn Lowther

Designer - Montana Mellett

Design challenges.

First things first, we live in different countries and time zones and we were unsure how to unify our skills when both our styles of design are fairly different. As well, initially we wanted to do too many things inside the app, we were very eager and ended up veering off the path a bit with all of our ideas and feature creep was alive and well, as we kept adding more features. In addition to the above challenges we wanted to stay true to our 4 main goals: convenience/efficiency, personalization, Sustainability/community, digital travel guide.

Design solutions.

We made a point to meet regularly and structured our meetings so they were efficient. We also used a component library, and designed it to meet our branding and desired specs. To help keep our process customer-centric we reached out to our social networks and social media accounts (guerrilla research style) to see what people are currently using to organize their travels and what they would like to see in as a travel management tool on the market. We then sat down and hashed out who our main customer segments would be and why, made personas, user flows, divided out the tasks and each designed sections of the app.

We went through a couple of iterations following the design thinking process to refine the designs. With feedback from other designers, industry professionals and our customer segments we made the final edits and now have a clickable prototype.

Learnings.

I can more confidently design systems that are informed and grounded in the reality that the particular product is going to be utilized in. Reaching out to customer segments can at first glance seem daunting but in the end can be very rewarding.